Content Strategy & Writing Services
I provide a full suite of content strategy and writing services for organizations looking to build brand awareness, foster customer loyalty, and drive business growth.
How I Can Help
Content Strategy
Think of this as the roadmap for your content marketing initiatives. My content strategy service provides a detailed framework designed to help you create and execute your content plan—so that you know exactly what, when, and where to publish.
Content Audits
This deep dive into your current website, messaging, and collateral provides a comprehensive analysis of your sales and marketing assets. Through this process, we’ll develop a clear picture of what content is hitting the mark (and what’s missing it), potential gaps in your current content program, and how your content compares with competitors.
Blog Articles
Top-tier blog articles go beyond research and keyword optimization—they’re infused with unique perspectives and insights that can only come from the minds driving your business. In addition to thorough research, I always recommend a subject matter expert interview (or two!) to ensure your content really stands out.
Case Studies
Let your customer success stories give you a competitive edge. By conducting in-depth interviews with both your customers and their account managers, I’ll craft case studies that highlight the strength of your relationships and align well with your sales and marketing goals.
White Papers
Educate and engage with your target audience by providing them with an in-depth white paper or ebook chock full of research, proprietary data, and expert insights. Whether you give it away for free or use it as a lead magnet, a white paper is a great way to build trust and position yourself as an industry expert.
Copywriting
Drive your message home with well-written marketing copy. From website content to product sheets to sales letters, I’ll transform your ideas into compelling copy that speaks to your audience and inspires action.
Social Media
Broaden your reach and deepen relationships with prospects and customers through a tailored social media strategy. Together, we’ll pinpoint the best platforms for your business and determine the most effective posting frequency—ensuring we develop content that gets results.
SEO Support
Looking to increase your organic search traffic? I’ll start with a comprehensive technical audit of your website, followed by an analysis of your keyword performance and research into new, untapped keyword opportunities. We’ll then develop a content optimization and creation strategy to help boost your online presence.
Email Marketing
Email marketing can be a highly effective way to stay in touch with customers, share news, and nurture prospects through the sales funnel. From monthly newsletters to email nurture sequences to customer upsell campaigns, I’ll help you create and implement an email marketing plan that ensures your key messages do more than arrive in inboxes—they build meaningful connections with your audience.